Are you aware of Agile Software development? You would now often come across Agile Software Development, Agile Organizations, Agile Management, Agile Marketing, and so on. You might feel very promising if you come across these terms; they mean speedy execution, self-directed teamwork, or even a massive Return on Investment. If you have been coming across these terms quite frequently, let us try and understand what it is about.

Why was Agile first invented?

You should note that the Agile Manifesto of Software Development was written way back in 2001. It is what brought in a mindset to building software. The main focus here was on delivering value along with collaboration with customers. It served four fundamental values, which are as follows:

  • Individuals and interactions over processes and tools
  • Building Software over comprehensive documentation
  • Putting Customer Collaboration over contract negotiation
  • Focus on responding to change compared to following a plan

Though it was initially created for the Software industry, gradually, over time, with its huge success, it became the central philosophy of the industry. After that, it was not just restricted to the realms of software and IT. If you check now, you will come across marketing teams adopting Agile methods and even HR teams or construction teams and even Agile families making wide use of the Agile philosophy.

Is Agile Marketing an Overhyped Buzzword?

Over the years past, you would notice that marketers have always been trying to work with something outstanding, possible, and as quickly as possible. Thereafter, the Agile philosophy emerged, which has been sensationalized mainly by the technical press and the online media.  We now come to an era where Agile Marketing is often considered the hot new thing in marketing.  

Understanding what is Agile Marketing

It is a high-communication, low documentation, rapid iteration process designed to provide more relevant and measurable marketing programs. The main goals here are how to achieve speed and also innovation. 

Some companies claim that for market-driven marketing organizations, the main focus should not be just on the method but should be on the outcomes. They claim they do not require repeatable processes but instead need repeatable results. But at the same time, it has certain benefits as well. These are as follows:

Agile marketing is flexible and innovative, making it an ideal fit for startups looking to launch new products.

Many Benefits that Agile Marketing offers

  • Agile marketing is the perfect example of customer-centric and collaborative strategies. It’s because it can quickly create value from its lean approach, building and testing campaigns in iterations, constantly improving them. After all, why wait for an entire email blast to finish before you A/B test a variation on your subject line with only 1% of your list?
  • Agile marketing is a new way of doing things. Cross-functional teams work together to create quick action that yields results for companies and customers alike. It means more coordinated, informed teamwork throughout an organization – not just within the marketing department!
  • Agile marketing is a way to adjust your strategy quickly and plan to stay ahead of the game. For example, when Google updates its search algorithm, or an international news event captures the world’s attention, marketers can quickly pivot their strategies by using Agile techniques.

To conclude, we can say that Agile Marketing is now helpful for many marketing organizations. We hope that you would find this helpful too if you are in project management. At Sixth Dimension Learning 

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